Ibrahim GOUALI

Orchestrated design and technical task management on Azure DevOps, collaborating closely with Tech Leads to ensure clear tracking and efficient project execution.

Executed comprehensive functional tests for applications under development, ensuring robust functionality and high-quality user experiences.

Contributed to strategic product roadmapping and feature prioritization, aligning design efforts with business goals and technical feasibility.

Led coordination meetings with stakeholders to define project requirements and identify issues, ensuring alignment across 4+ web and mobile projects (e.g., ESG Review, Dreebz).

Applied Design Thinking methodologies to generate user-centered solutions, improving problem-solving efficiency and product relevance for clients.

Developed comprehensive information architecture and user flows, streamlining content organization and enhancing navigation for improved usability across platforms.

Created intuitive wireframes and high-fidelity UI designs for web and mobile platforms (e.g., ESG Review, BlueGo!, Sahtek), ensuring consistent and effective user experiences.

Conducted thorough user test analysis, evaluating feedback to optimize usability and user satisfaction metrics across client applications.

Conducted in-depth user research to gather insights into user behavior, informing design decisions and optimizing user engagement for major applications like Mossahamati.

Designed and optimized information architecture and user flows, resulting in clear content structuring and improved navigation for complex web apps like Chronos and L'Oracle.

Developed low-fidelity wireframes and transformed them into high-fidelity UI designs, aligning with graphic charters and enhancing visual appeal across multiple projects.

Facilitated productive meetings, promoting collaboration between project managers and development teams to streamline workflows and accelerate project delivery.

Interpreted user test feedback to iteratively improve UX, leading to more intuitive and effective digital solutions for client platforms.

Designed impactful web SaaS interfaces and advertising banners for major clients including Peugeot, Renault, Auchan, and Axa, enhancing brand visibility and engagement.

Managed and mentored a team of 6-8 designers, overseeing project execution and maintaining high standards of quality and timely delivery for all deliverables.

Streamlined design workflows and implemented best practices, improving team efficiency and project turnaround times by an estimated 15%.

Collaborated with cross-functional teams to ensure design solutions met technical specifications and client objectives, resulting in successful campaign launches.

Designed engaging advertising banners for European clients, utilizing Adobe Flash and HTML5 to deliver visually appealing and effective marketing collateral.

Supported senior designers in creating digital assets that met client specifications and brand guidelines, contributing to successful campaign executions.

Gained foundational experience in digital design, contributing to various client campaigns and projects under direct supervision.

Created static and animated GIF web banners, contributing to digital marketing campaigns and enhancing online presence for clients.

Assisted in the design and development of websites and digital platforms, gaining hands-on experience in various design tools and techniques.

Collaborated with project teams to deliver design assets within specified timelines, supporting overall project goals and client requirements.